![]() ![]() If the customer replies to the message, any subsequent message to the customer can be a template message or any type of message. WhatsApp charges businesses a business-initiated conversation fee of HKD0.5820. WhatsApp will charge a customer-initiated conversation pricing fee of HKD0.1750 for this conversation.Īt 09:00AM on December 24, 2021, the business initiated a conversation with the customer through a template message, and the 24-hour countdown window began. Business can continue a second conversation at the user-initiated rate as long as it has not been 24 hours since the customer’s last message.WhatsApp will charge the business-initiated conversation pricing fee of HKD0.5820 for this conversation The Business also needs to use a message template when it’s been more than 24 hours since the last user message. When a business replies to a customer more than 24 hours after the customer’s last message, it results in a new business-initiated conversation charge.If the business initiates a second conversation after the first 24-hour conversation ends, the charge for the second conversation initiated by the business depends on: But there are some special cases of this pricing rule. Intuitively, a conversation initiated by the customer means that the customer is the initiator of the conversation and sent the first message conversation initiated by the business means that the business is the initiator of the conversation and sent the first message. WhatsApp Business API charges are based on who initiates the conversation. Thus, businesses can save on template message fees and send more interactive template messages, which include button templates and list templates, to customers. Also, under the new WhatsApp conversation based pricing model, there is no additional charge for template messages. In each conversation, companies can send freeform general text or media messages to customers, and can also send template messages to customers. ![]() Therefore, a 24-hour conversation period is equal to one conversation, and each conversation will only generate one charge. The 24-hour window will no longer be determined by the last message time sent by a customer. Regardless of whether it is a conversation initiated by a merchant or a customer, the 24-hour window is fixed. WhatsApp has also redefined the 24-hour conversation window of the latest WhatsApp API pricing plan. WhatsApp will determine the fee for the conversation based on the party that initiates the conversation. The charging models for business-initiated conversations and user-initiated conversations are different. In this article, we will interpret the details of the official WhatsApp Business API pricing announcement, hoping to provide you with a clearer understanding.Ĭonversation-based Pricing (after 2022.02.01)Ĭonversation-Based Pricing means that businesses pay for each conversation, whether it’s a Business-Initiated or a User-Initiated Conversation. Details of the official announcement can be found on Meta for Developers. Meta has announced that from they will transition into Conversation-Based Pricing. The WhatsApp Business API pricing model before Februwas Notification-Based Pricing. Customers still communicate with businesses through regular WhatsApp Messenger, so this fee is only charged to the business. ![]() imBee partners with official WhatsApp Business API providers such as 360dialog to provide imBee users with official WhatsApp Business API services, so businesses can apply for and connect to WhatsApp Business API through imBee.īecause WhatsApp Business API allows businesses to enjoy more features, businesses need to pay WhatsApp to use it. Compared with WhatsApp Business accounts, businesses can enjoy more messaging management functions. WhatsApp Business API is a customer communication software specially designed for enterprises. ![]()
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